What is marketing? Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development (As defined by WIKIPEDIA).
A good entrepreneur must know how to go about it when it comes to the marketing of a product, Even if you go to marketing school that doesn’t mean you are a good marketer, for you to prove that you are a good marketer, you must be creative. If you have a good grade in marketing that doesn’t mean you are the best marketer. Its creativity that matters.Read on and you get to know the simple logic behind marketing.
Who are your main targeted people that you do market your product to? Is it the general target or the special target? General target is people that might not have an interest in your product while special target is people that have an interest in what you want to offer, people that have an interest in your product.
Now the first set of people you are meant to market your product to is the special target. Marketing of products is meant to be marketed to the special target because they are the ones that will give your product a value before any other person can do that.
Valuing of product from the special target will help bring more sales also bring in more customers before you wink. For example, if you are dealing with cigarettes, you don’t expect a nonsmoker to buy sticks of cigarette from you. Your main target should be the smokers because they are the ones that value it most before any other person, smokers and cigarette are from the same kingdom. The more effort you put in, the more the attention you get.
Also, let say you deal with school bags, your main target should be the students, they are the special target that will value your product first also they are the ones who need it most. You just have to market your products in a nice and approachable manner; I bet, you will get 99% attention from them. Even if they don’t have the money to buy the product from you at that moment, you just drop your business card so that they will be able to contact you whenever they need it.
After marketing your product to your special targeted customers, you can now think of the general target, approach them, tell them what your product is about, how they can benefit from it, I mean what the product will give them in return, when they see that you are sure of what you are saying they would love to give your product a try, so from there you are converting them into special target I mean your main targeted customer.
I hope it helps? If you have any suggestion or comment to make, please feel free to use the comment section below. Thanks.